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The Head of Product Marketing is responsible for overseeing the strategic and operational functions of the product marketing team. Their key areas of focus include:
As a leader, they are responsible for providing direction, mentorship, and guidance to their team members. They are expected to set performance metrics and goals for the team, such as increasing product adoption, generating leads, and achieving revenue targets. Ultimately, the Head of Product Marketing plays a crucial role in driving the success of the product in the market.
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