The typical responsibilities and duties of a Head of Marketing include:
Strategic planning: Develop and execute marketing strategies to meet overall business objectives.
Operational functions: Oversee all marketing activities, including branding, advertising, promotions, and social media.
Key areas of focus: Drive customer acquisition, retention, and engagement through various marketing channels.
Collaboration: Work closely with sales, product, and finance teams to align marketing efforts with overall business goals.
Leadership responsibilities: Lead and mentor the marketing team, set goals, and provide guidance for professional development.
Performance metrics: Measure and analyze the effectiveness of marketing campaigns, track key performance indicators, and report on ROI to senior management.
United States, Georgia, USA, South Carolina, USA, Savannah, GA, USA, Remote, Hilton Head Island, SC, USA, Beaufort, SC, USA, statesboro, ga, usa, St Simons, GA, USA, Multiple locations